History and Future Blog 8
Source 1 Brief Source: Ad Age Date: 4/24/2020 STEEP Categories: Social, Political URL: https://adage.com/article/cmo-strategy/old-spice-takes-serious-turn-highlighting-impact-covid-19-black-communities/2252196 Current Events Keywords: Serious, Change Brief Description: This article highlights a brand that usually reaches audiences with humor and shows how they can be series in light of events. Future Implications: Shows that brands can advocate for minority groups as well as they are impacted by issues. Overall Effect: Poses questions about brands as to whether they exploit tragedy or actually care. Impact (0-5): 4 Plausibility (0-5): 5 Novelty (0-5): 1 Timeliness (0-5): 3 Date: 4/27/2020 Source 2 Brief Source: Ad Week Date: 4/24/2020 STEEP Categories: Social, Economic URL: https://www.adweek.com/retail/updated-retail-outlook-10-new-predictions-for-2020/ Future Trends Keywords: Future, Predictions Brief Description: This article compiles new pred...
