History and Future Blog 6
Source 1
Brief Source: Ad Age
Date: 4/13/2020
STEEP Categories: Social, Economic
URL: https://adage.com/article/special-report-creativity-top-5/top-5-creative-brand-ideas-you-need-know-about-right-now-april-13-2020/2249636
Brands, Creativity
Keywords: Creative, Brands
Brief Description: This article speaks to 5 different brands that are making use of the pandemic to shift their advertising in a direction that will aid those in need.
Future Implications: Shows further adaptability, and that creativity is key when advertising.
Overall Effect: Shows that creativity in hard times will win over people and the masses, especially if it falls in line with an ideal that is in social majority.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness (0-5): 5
Date: 4/13/2020
Source 2
Brief Source: Ad Week
Date: 4/12/2020
STEEP Categories: Social, Technology
URL: https://www.adweek.com/agencies/adweeks-media-all-stars-18-execs-masterfully-mingling-data-and-instinct-for-their-agencies/#/
Media
Keywords: Media, Pioneers
Brief Description: This article highlights brand pioneers in a modern digital age and how advertising faces a great deal of hurtles within the media landscape.
Future Implications: Shows that business have much to navigate and many routes to consider when approaching advertising landscapes.
Overall Effect: A solid branding team must be able to navigate new realms and hurtles within media in order to be successful like those in this article.
Impact (0-5): 4
Plausibility (0-5): 5
Novelty (0-5): 2
Timeliness (0-5): 4
Date: 4/13/2020
Source 3
Brief Source: The Journal of Business Research
Date: 4/11/2020
STEEP Categories: Social, Political, Technology
URL: https://www.sciencedirect.com/science/article/abs/pii/S014829632030206X
Trends
Keywords: Social Media, Stocks
Brief Description: This article seeks to prove a link between a brand's image and its stockholder's social media profiles.
Future Implications: In a more connected future, all parts of a company are held accountable for a brand's image. As social media becomes more important, these people must be more careful.
Overall Effect: Brands can now be judged by the people surrounding them as well as their own media presence, which can be frightful for some companies.
Impact (0-5): 4
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 3
Date: 4/13/2020
Source 4
Brief Source: New York Times
Date: 4/13/2020
STEEP Categories: Social, Economic
URL: https://www.nytimes.com/2020/04/13/theater/union-agrees-to-Broadway-benefit.html
New Trends
Keywords: Payment, Streaming
Brief Description: This article details a new concept and crossroads of whether or not artists should be paid for a performance being streamed in lieu of live performance.
Future Implications: The pandemic may set a new precedence for what is worthy of payment not only in the realm of artists, but in media and branding as well.
Overall Effect: Shows how new debates about modern technology a streaming arise constantly.
Impact (0-5): 2
Plausibility (0-5): 3
Novelty (0-5): 4
Timeliness (0-5): 5
Date: 4/13/2020
Source 5
Brief Source: Campaign
Date: 4/13/2020
STEEP Categories: Economic, Political
URL: https://www.campaignlive.com/article/arthur-sadoun-covid-19-marketer-advice-whether-publicis-will-stay-independent/1680099
New Trends
Keywords: Marketing, Interview
Brief Description: This is an interview with the head of a major marketing agency that speaks to how the pandemic has affected marketing and businesses.
Future Implications: It is hard to tell how something as nebulous as a disease will permanently affect business and advertising, and this time will set new standards for the future.
Overall Effect: The interviewee gives advice that marketers should always focus on the "now" and let their brands speak to the most relevant news.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 5
Date: 4/13/2020
Brief Source: Ad Age
Date: 4/13/2020
STEEP Categories: Social, Economic
URL: https://adage.com/article/special-report-creativity-top-5/top-5-creative-brand-ideas-you-need-know-about-right-now-april-13-2020/2249636
Brands, Creativity
Keywords: Creative, Brands
Brief Description: This article speaks to 5 different brands that are making use of the pandemic to shift their advertising in a direction that will aid those in need.
Future Implications: Shows further adaptability, and that creativity is key when advertising.
Overall Effect: Shows that creativity in hard times will win over people and the masses, especially if it falls in line with an ideal that is in social majority.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness (0-5): 5
Date: 4/13/2020
Source 2
Brief Source: Ad Week
Date: 4/12/2020
STEEP Categories: Social, Technology
URL: https://www.adweek.com/agencies/adweeks-media-all-stars-18-execs-masterfully-mingling-data-and-instinct-for-their-agencies/#/
Media
Keywords: Media, Pioneers
Brief Description: This article highlights brand pioneers in a modern digital age and how advertising faces a great deal of hurtles within the media landscape.
Future Implications: Shows that business have much to navigate and many routes to consider when approaching advertising landscapes.
Overall Effect: A solid branding team must be able to navigate new realms and hurtles within media in order to be successful like those in this article.
Impact (0-5): 4
Plausibility (0-5): 5
Novelty (0-5): 2
Timeliness (0-5): 4
Date: 4/13/2020
Source 3
Brief Source: The Journal of Business Research
Date: 4/11/2020
STEEP Categories: Social, Political, Technology
URL: https://www.sciencedirect.com/science/article/abs/pii/S014829632030206X
Trends
Keywords: Social Media, Stocks
Brief Description: This article seeks to prove a link between a brand's image and its stockholder's social media profiles.
Future Implications: In a more connected future, all parts of a company are held accountable for a brand's image. As social media becomes more important, these people must be more careful.
Overall Effect: Brands can now be judged by the people surrounding them as well as their own media presence, which can be frightful for some companies.
Impact (0-5): 4
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 3
Date: 4/13/2020
Source 4
Brief Source: New York Times
Date: 4/13/2020
STEEP Categories: Social, Economic
URL: https://www.nytimes.com/2020/04/13/theater/union-agrees-to-Broadway-benefit.html
New Trends
Keywords: Payment, Streaming
Brief Description: This article details a new concept and crossroads of whether or not artists should be paid for a performance being streamed in lieu of live performance.
Future Implications: The pandemic may set a new precedence for what is worthy of payment not only in the realm of artists, but in media and branding as well.
Overall Effect: Shows how new debates about modern technology a streaming arise constantly.
Impact (0-5): 2
Plausibility (0-5): 3
Novelty (0-5): 4
Timeliness (0-5): 5
Date: 4/13/2020
Source 5
Brief Source: Campaign
Date: 4/13/2020
STEEP Categories: Economic, Political
URL: https://www.campaignlive.com/article/arthur-sadoun-covid-19-marketer-advice-whether-publicis-will-stay-independent/1680099
New Trends
Keywords: Marketing, Interview
Brief Description: This is an interview with the head of a major marketing agency that speaks to how the pandemic has affected marketing and businesses.
Future Implications: It is hard to tell how something as nebulous as a disease will permanently affect business and advertising, and this time will set new standards for the future.
Overall Effect: The interviewee gives advice that marketers should always focus on the "now" and let their brands speak to the most relevant news.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 5
Date: 4/13/2020
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