History and the Future Blog 4
Source 1
Brief Source: Ad Age
Date: 3/24/2020
STEEP Categories: Social, Economic
URL:https://adage.com/article/digital/amazon-suspends-almost-4000-seller-accounts-over-price-gouging/2246056
Crisis trend
Keywords: Price, Suspension, Pandemic
Brief Description: This article focuses on how major branding company Amazon is handling advertising and price gouging for highly demanded supplies during a difficult time.
Future Implications: In future times of need, these new trends in modern advertising and economic distribution will prove helpful in predicting trends.
Overall Effect: Important article for showing how people behave with prices in digital era during a pandemic.
Impact (0-5): 4
Plausibility (0-5): 2
Novelty (0-5): 3
Timeliness: 5
Date: 3/24/2020
Source 2
Brief Source: Ad Week
Date: 3/24/2020
STEEP Categories: Political, Social, Economic
URL: https://www.adweek.com/creativity/brand-marketing-promotes-social-distancing-covid-19-facts/
Trends
Keywords: Branding, Adapting
Brief Description: This article explains how some brands are adapting to new developments within the advent of coronavirus.
Future Implications: Shows that modern branding is adaptable to new situations, with branding messages that will please a sentiment of what is politically "responsible" at the time.
Overall Effect: This is critical for showing how branding and advertising is more about adapting to trends and keeping audiences engaged no matter what.
Impact (0-5): 4
Plausibility (0-5): 5
Novelty (0-5): 2
Timeliness: 5
Date: 3/24/2020
Source 3
Brief Source: Journal of Business Research
Date: 3/21/2020
STEEP Categories: Social, Economic
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296320301405
Social Trend
Keywords: Business, Social, B2B
Brief Description: This article delves into the world of business to business communication and how this might impact advertising knowledge. The article seeks to access if these business to business connections are valuable, which the authors agree with in conclusion.
Future Implications: Shows how social business marketing truly is in a digitally evolving worlds. Meeting new people is still key to growing and understanding a business.
Overall Effect: important in demonstrating that advertising still requires connections and an understanding of business to be successful.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness: 3
Date: 3/24/2020
Source 4
Brief Source: New York Times
Date: 3/24/2020
STEEP Categories: Economic, Social
URL: https://www.nytimes.com/2020/03/24/business/coronavirus-ecommerce-sites.html
Trends
Keywords: Scam, E-commerce
Brief Description: This article tells of new scam websites using crisis advertising to their advantage in selling phony products to desperate people.
Future Implications: Shows that advertising can a will be used by anyone in the modern age to disrupt and scam people out of money, even more so in times of crisis.
Overall Effect: This is telling for how easy it is to create a fake advertising campaign in a time when people are desperate for miracle products that don't actually exist.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness: 5
Date: 3/24/2020
Source 5
Brief Source: Campaign
Date: 3/24/2020
STEEP Categories: Social
URL: https://www.campaignlive.com/article/empty-shelves-create-media-space-coronavirus-psas/1678034
Trend
Keywords: Media, Shelves, Unique
Brief Description: This article describes a unique use of branding in the wake of panic. Empty shelves in grocery stores have been utilized to advertise information and awareness.
Future Implications: Shows how unique media advertising could be used in future events.
Overall Effect: This is an important article to keep in mind concerning new and interesting ways to spread messages in times of need.
Impact (0-5): 2
Plausibility (0-5): 3
Novelty (0-5): 4
Timeliness: 5
Date: 3/24/2020
Brief Source: Ad Age
Date: 3/24/2020
STEEP Categories: Social, Economic
URL:https://adage.com/article/digital/amazon-suspends-almost-4000-seller-accounts-over-price-gouging/2246056
Crisis trend
Keywords: Price, Suspension, Pandemic
Brief Description: This article focuses on how major branding company Amazon is handling advertising and price gouging for highly demanded supplies during a difficult time.
Future Implications: In future times of need, these new trends in modern advertising and economic distribution will prove helpful in predicting trends.
Overall Effect: Important article for showing how people behave with prices in digital era during a pandemic.
Impact (0-5): 4
Plausibility (0-5): 2
Novelty (0-5): 3
Timeliness: 5
Date: 3/24/2020
Source 2
Brief Source: Ad Week
Date: 3/24/2020
STEEP Categories: Political, Social, Economic
URL: https://www.adweek.com/creativity/brand-marketing-promotes-social-distancing-covid-19-facts/
Trends
Keywords: Branding, Adapting
Brief Description: This article explains how some brands are adapting to new developments within the advent of coronavirus.
Future Implications: Shows that modern branding is adaptable to new situations, with branding messages that will please a sentiment of what is politically "responsible" at the time.
Overall Effect: This is critical for showing how branding and advertising is more about adapting to trends and keeping audiences engaged no matter what.
Impact (0-5): 4
Plausibility (0-5): 5
Novelty (0-5): 2
Timeliness: 5
Date: 3/24/2020
Source 3
Brief Source: Journal of Business Research
Date: 3/21/2020
STEEP Categories: Social, Economic
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296320301405
Social Trend
Keywords: Business, Social, B2B
Brief Description: This article delves into the world of business to business communication and how this might impact advertising knowledge. The article seeks to access if these business to business connections are valuable, which the authors agree with in conclusion.
Future Implications: Shows how social business marketing truly is in a digitally evolving worlds. Meeting new people is still key to growing and understanding a business.
Overall Effect: important in demonstrating that advertising still requires connections and an understanding of business to be successful.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness: 3
Date: 3/24/2020
Source 4
Brief Source: New York Times
Date: 3/24/2020
STEEP Categories: Economic, Social
URL: https://www.nytimes.com/2020/03/24/business/coronavirus-ecommerce-sites.html
Trends
Keywords: Scam, E-commerce
Brief Description: This article tells of new scam websites using crisis advertising to their advantage in selling phony products to desperate people.
Future Implications: Shows that advertising can a will be used by anyone in the modern age to disrupt and scam people out of money, even more so in times of crisis.
Overall Effect: This is telling for how easy it is to create a fake advertising campaign in a time when people are desperate for miracle products that don't actually exist.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness: 5
Date: 3/24/2020
Source 5
Brief Source: Campaign
Date: 3/24/2020
STEEP Categories: Social
URL: https://www.campaignlive.com/article/empty-shelves-create-media-space-coronavirus-psas/1678034
Trend
Keywords: Media, Shelves, Unique
Brief Description: This article describes a unique use of branding in the wake of panic. Empty shelves in grocery stores have been utilized to advertise information and awareness.
Future Implications: Shows how unique media advertising could be used in future events.
Overall Effect: This is an important article to keep in mind concerning new and interesting ways to spread messages in times of need.
Impact (0-5): 2
Plausibility (0-5): 3
Novelty (0-5): 4
Timeliness: 5
Date: 3/24/2020
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