History and Future Blog 2
Source 1
Brief Source: Ad Age
Date: 2/28/2020
STEEP Categories: Social, Economic
URL: https://adage.com/article/cmo-strategy/coronas-owner-hits-back-survey-suggested-its-been-hurt-coronavirus/2241476
Trend
Keywords: Misinformation, Survey, Brand
Brief Description: This article is perfect at displaying an example of black sheep event. The unfortunate outbreak of Coronavirus and it's name has affected the branding of Corona beer. this article is effectively damage control against some strange opinions or beliefs that the beer brand is associated in any way with Coronavirus.
Future Implications: Sets a precedent for damage control with brands on black sheep events such as this.
Overall Effect: Important for understanding how brands react quickly to deflating image of said brand in the event of unlikely scenarios.
Impact (0-5): 3
Plausibility (0-5): 1
Novelty (0-5): 2
Timeliness (0-5): 5
Date: 3/1/2020
Source 2
Brief Source: Ad Week
Date: 2/29/2020
STEEP Categories: Economic, Social, Tech
URL: https://www.adweek.com/digital/with-sales-slowing-chinas-ecommerce-giants-pivot-to-coronavirus-assistance/
New Trend
Keywords: Sales, E-commerce, Tech
Brief Description: This article speaks to the use of tech companies and jobs to combat the outbreak of virus in China. Due to the loss of jobs and lowered sales in businesses, new e commerce businesses have been offering jobs and ideas to help combat the economic side of the outbreak.
Future Implications: Shows how crisis could be subverted by technology and new forms of jobs, etc.
Overall Effect: A good insight into the changing landscape of advertising and business in a technology advanced world. Shows how people don't necessarily need to be physically present to maintain a job in advertising etc.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 4
Timeliness (0-5): 5
Date: 3/1/2020
Source 3
Brief Source: Journal of Business Research
Date: 2/29/2020
STEEP Categories: Economic
URL: https://www.sciencedirect.com/science/article/abs/pii/S014829632030103X
Trends
Keywords: Emerging Markets, Luxury Brands
Brief Description: This study investigates how luxury and expensive brands fair in emerging markets, and how advertising stacks up with high end brands in new markets.
Future Implications: This article speaks to the potential of luxury brands and how they fair in a wider social media focused market.
Overall Effect: Shows that marketing and advertising for alternative or niche markets requires a deal of research and planning to be successful or meaningful.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 4
Timeliness (0-5): 4
Date: 3/1/2020
Source 4
Brief Source: New York Times
Date: 2/27/2020
STEEP Categories: Political, Tech, Economic
URL: https://www.nytimes.com/2020/02/27/technology/pakistan-internet-censorship.html
Political Trends
Keywords: Censorship, Government, Internet
Brief Description: The article highlights world power's attempt at censoring big platforms for advertising and ideas, specifically Pakistan with Facebook, Twitter, etc.
Future Implications: Given these website's ability to pressure Pakistan into a more reasonable agreement, a future in which censorship occurs less in other parts of the world could be achieved although not likely in the near future.
Overall Effect: This is important for the concept of censorship in advertising and social media, and the politics therein.
Impact (0-5): 4
Plausibility (0-5): 3
Novelty (0-5): 1
Timeliness (0-5): 2
Date: 3/1/2020
Source 5
Brief Source: Campaign
Date: 2/28/2020
STEEP Categories: Social, Political
URL: https://www.nytimes.com/2020/02/27/technology/pakistan-internet-censorship.html
Social Trends
Keywords: Inclusiveness, Awareness
Brief Description: This article speaks on the topic of people with intellectual disabilities being accepted and finding careers in advertising and other related businesses.
Future Implications: Advertising is becoming more inclusive to differing mindsets and ideas, spreading to different types of people.
Overall Effect: These corners of advertising are becoming more progressive and including input from varying races, and demographics; those with intellectual and developmental disabilities being one example of this.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 3
Date: 3/1/2020
Brief Source: Ad Age
Date: 2/28/2020
STEEP Categories: Social, Economic
URL: https://adage.com/article/cmo-strategy/coronas-owner-hits-back-survey-suggested-its-been-hurt-coronavirus/2241476
Trend
Keywords: Misinformation, Survey, Brand
Brief Description: This article is perfect at displaying an example of black sheep event. The unfortunate outbreak of Coronavirus and it's name has affected the branding of Corona beer. this article is effectively damage control against some strange opinions or beliefs that the beer brand is associated in any way with Coronavirus.
Future Implications: Sets a precedent for damage control with brands on black sheep events such as this.
Overall Effect: Important for understanding how brands react quickly to deflating image of said brand in the event of unlikely scenarios.
Impact (0-5): 3
Plausibility (0-5): 1
Novelty (0-5): 2
Timeliness (0-5): 5
Date: 3/1/2020
Source 2
Brief Source: Ad Week
Date: 2/29/2020
STEEP Categories: Economic, Social, Tech
URL: https://www.adweek.com/digital/with-sales-slowing-chinas-ecommerce-giants-pivot-to-coronavirus-assistance/
New Trend
Keywords: Sales, E-commerce, Tech
Brief Description: This article speaks to the use of tech companies and jobs to combat the outbreak of virus in China. Due to the loss of jobs and lowered sales in businesses, new e commerce businesses have been offering jobs and ideas to help combat the economic side of the outbreak.
Future Implications: Shows how crisis could be subverted by technology and new forms of jobs, etc.
Overall Effect: A good insight into the changing landscape of advertising and business in a technology advanced world. Shows how people don't necessarily need to be physically present to maintain a job in advertising etc.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 4
Timeliness (0-5): 5
Date: 3/1/2020
Source 3
Brief Source: Journal of Business Research
Date: 2/29/2020
STEEP Categories: Economic
URL: https://www.sciencedirect.com/science/article/abs/pii/S014829632030103X
Trends
Keywords: Emerging Markets, Luxury Brands
Brief Description: This study investigates how luxury and expensive brands fair in emerging markets, and how advertising stacks up with high end brands in new markets.
Future Implications: This article speaks to the potential of luxury brands and how they fair in a wider social media focused market.
Overall Effect: Shows that marketing and advertising for alternative or niche markets requires a deal of research and planning to be successful or meaningful.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 4
Timeliness (0-5): 4
Date: 3/1/2020
Source 4
Brief Source: New York Times
Date: 2/27/2020
STEEP Categories: Political, Tech, Economic
URL: https://www.nytimes.com/2020/02/27/technology/pakistan-internet-censorship.html
Political Trends
Keywords: Censorship, Government, Internet
Brief Description: The article highlights world power's attempt at censoring big platforms for advertising and ideas, specifically Pakistan with Facebook, Twitter, etc.
Future Implications: Given these website's ability to pressure Pakistan into a more reasonable agreement, a future in which censorship occurs less in other parts of the world could be achieved although not likely in the near future.
Overall Effect: This is important for the concept of censorship in advertising and social media, and the politics therein.
Impact (0-5): 4
Plausibility (0-5): 3
Novelty (0-5): 1
Timeliness (0-5): 2
Date: 3/1/2020
Source 5
Brief Source: Campaign
Date: 2/28/2020
STEEP Categories: Social, Political
URL: https://www.nytimes.com/2020/02/27/technology/pakistan-internet-censorship.html
Social Trends
Keywords: Inclusiveness, Awareness
Brief Description: This article speaks on the topic of people with intellectual disabilities being accepted and finding careers in advertising and other related businesses.
Future Implications: Advertising is becoming more inclusive to differing mindsets and ideas, spreading to different types of people.
Overall Effect: These corners of advertising are becoming more progressive and including input from varying races, and demographics; those with intellectual and developmental disabilities being one example of this.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 3
Date: 3/1/2020
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