History and Future Blog 5
Source 1
Brief Source: Ad Age
Date: 3/27/2020
STEEP Categories: Social, Economic
URL: https://adage.com/article/opinion/opinion-covid-19-will-change-consumerism-forever/2246736
Trends, Future
Keywords: Change, Future, Forever
Brief Description: This article discusses how COVID-19 will impact advertising and consumerism forever, as talk of the virus is about all most advertising news is focused on right now.
Future Implications: The article discusses the culture of advertising and consumerism in the modern age, implying that given the shift of focus most businesses have had in the light of the current pandemic, the realm of advertising will be changed forever, driving home the need for adaptability.
Overall Effect: Shows how much this virus has affected the realm of business and marketing.
Impact (0-5): 5
Plausibility (0-5): 3
Novelty (0-5): 0
Timeliness (0-5): 4
Date: 3/29/2020
Source 2
Brief Source: Ad Week
Date: 3/26/2020
STEEP Categories: Social, Economic
URL: https://www.adweek.com/brand-marketing/kantars-covid-19-barometer-examines-impact-on-consumer-behavior/
Data
Keywords: Data, Insight, People
Brief Description: This article revolves around a data insight company doing research on the opinions of consumers on what brands should do during the pandemic.
Future Implications: The data showed that people value honesty and flexibility in branding during crisis.
Overall Effect: Shows how brands and consumers may react to difficult times in the future.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 1
Timeliness (0-5): 3
Date: 3/29/2020
Source 3
Brief Source: Journal of Business Research
Date: 3/26/2020
STEEP Categories: Economic, Social
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296320301739
Brand Trends
Keywords: Surprise, Cash
Brief Description: This interesting article investigates how people react to surprise gifts from brands and services.
Future Implications: The findings show that surprise gifts are not always welcome in the world of branding and that these gifts can sometimes elicit adverse reactions.
Overall Effect: Will affect the realm gift giving in advertising.
Impact (0-5): 2
Plausibility (0-5): 4
Novelty (0-5): 4
Timeliness (0-5): 3
Date: 3/29/2020
Source 4
Brief Source: New York Times
Date: 3/27/2020
STEEP Categories: Social, Political, Economic
URL: https://www.nytimes.com/2020/03/27/business/nonprofits-survival-coronavirus.html
Trend
Keywords: Nonprofit, Survive
Brief Description: This article addresses the downfall and strategies of non profit businesses during the pandemic.
Future Implications: Gives insight into what becomes of certain brands and non profits during extremely difficult times, and how advertising must shift to meet these needs.
Overall Effect: It is difficult for non profit brands to survive on advertising alone in times where people cannot physically visit.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 3/29/2020
Source 5
Brief Source: Campaign
Date: 3/27/2020
STEEP Categories: Social, Political
URL: https://www.campaignlive.com/article/lyft-partners-national-council-aging-ensure-critical-transportation/1678611
Trends
Keywords: Advertising, Agencies
Brief Description: This article discusses brand partnerships with Lyft to help support seniors in need of rides.
Future Implications: Shows that brands can and will work together under certain circumstances.
Overall Effect: Proves that brands often have similar goals and are capable of combining forces in instances of need.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness (0-5): 4
Date: 3/29/2020
Brief Source: Ad Age
Date: 3/27/2020
STEEP Categories: Social, Economic
URL: https://adage.com/article/opinion/opinion-covid-19-will-change-consumerism-forever/2246736
Trends, Future
Keywords: Change, Future, Forever
Brief Description: This article discusses how COVID-19 will impact advertising and consumerism forever, as talk of the virus is about all most advertising news is focused on right now.
Future Implications: The article discusses the culture of advertising and consumerism in the modern age, implying that given the shift of focus most businesses have had in the light of the current pandemic, the realm of advertising will be changed forever, driving home the need for adaptability.
Overall Effect: Shows how much this virus has affected the realm of business and marketing.
Impact (0-5): 5
Plausibility (0-5): 3
Novelty (0-5): 0
Timeliness (0-5): 4
Date: 3/29/2020
Source 2
Brief Source: Ad Week
Date: 3/26/2020
STEEP Categories: Social, Economic
URL: https://www.adweek.com/brand-marketing/kantars-covid-19-barometer-examines-impact-on-consumer-behavior/
Data
Keywords: Data, Insight, People
Brief Description: This article revolves around a data insight company doing research on the opinions of consumers on what brands should do during the pandemic.
Future Implications: The data showed that people value honesty and flexibility in branding during crisis.
Overall Effect: Shows how brands and consumers may react to difficult times in the future.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 1
Timeliness (0-5): 3
Date: 3/29/2020
Source 3
Brief Source: Journal of Business Research
Date: 3/26/2020
STEEP Categories: Economic, Social
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296320301739
Brand Trends
Keywords: Surprise, Cash
Brief Description: This interesting article investigates how people react to surprise gifts from brands and services.
Future Implications: The findings show that surprise gifts are not always welcome in the world of branding and that these gifts can sometimes elicit adverse reactions.
Overall Effect: Will affect the realm gift giving in advertising.
Impact (0-5): 2
Plausibility (0-5): 4
Novelty (0-5): 4
Timeliness (0-5): 3
Date: 3/29/2020
Source 4
Brief Source: New York Times
Date: 3/27/2020
STEEP Categories: Social, Political, Economic
URL: https://www.nytimes.com/2020/03/27/business/nonprofits-survival-coronavirus.html
Trend
Keywords: Nonprofit, Survive
Brief Description: This article addresses the downfall and strategies of non profit businesses during the pandemic.
Future Implications: Gives insight into what becomes of certain brands and non profits during extremely difficult times, and how advertising must shift to meet these needs.
Overall Effect: It is difficult for non profit brands to survive on advertising alone in times where people cannot physically visit.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 3/29/2020
Source 5
Brief Source: Campaign
Date: 3/27/2020
STEEP Categories: Social, Political
URL: https://www.campaignlive.com/article/lyft-partners-national-council-aging-ensure-critical-transportation/1678611
Trends
Keywords: Advertising, Agencies
Brief Description: This article discusses brand partnerships with Lyft to help support seniors in need of rides.
Future Implications: Shows that brands can and will work together under certain circumstances.
Overall Effect: Proves that brands often have similar goals and are capable of combining forces in instances of need.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness (0-5): 4
Date: 3/29/2020
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