History and Future Blog 7
Source 1
Brief Source: Ad Age
Date: 4/20/2020
STEEP Categories: Social
URL: https://adage.com/article/digital/youtube-takes-criticism-after-shaking-measurement-program/2250811
Modern Trend
Keywords: Youtube, Statistics
Brief Description: This article discusses decisions made by Youtube that directly impacts advertising and partners who are using their platform.
Future Implications: The shape of measuring and utilizing ads on video platforms may change in favor of the hosting site.
Overall Effect: Important for small creators looking to use ads for money and for advertisers seeking larger video platforms.
Impact (0-5): 2
Plausibility (0-5): 3
Novelty (0-5): 4
Timeliness (0-5): 5
Date: 4/20/2020
Source 2
Brief Source: Ad Week
Date: 4/17/2020
STEEP Categories: Social, Political
URL: https://www.adweek.com/brand-marketing/millennials-gen-z-want-distraction-action-from-brands-coronavirus/
Current Trend
Keywords: Brands, Action
Brief Description: This article shows that gen-z favors brands that distract them or step up to the plate during a crisis.
Future Implications: Shows how brands might target gen-z in the future, especially during other crisis scenarios.
Overall Effect: Is important for understanding how to market to a younger and up-and-coming generation.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 1
Timeliness (0-5): 3
Date: 4/20/2020
Source 3
Brief Source: Journal of Business Research
Date: 4/13/2020
STEEP Categories: Social, Economic
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296320302198
Trends
Keywords: Authenticity, Employees
Brief Description: This article researches the link between front-line employees and advertising and consumption of a brand's product.
Future Implications: Shows that in the future, having committed employees may become more important to a brand.
Overall Effect: Proves that people will be more willing to commit to a brand if they identify with the employees they interact with.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 1
Date: 4/20/2020
Source 4
Brief Source: New York Times
Date: 4/17/2020
STEEP Categories: Economic, Social
URL: https://www.nytimes.com/2020/04/17/your-money/small-business-survival-strategy-coronavirus.html
Current trends
Keywords: Business, Zoom
Brief Description: This article discusses how businesses are adapting to using internet resources to stay alive during the pandemic.
Future Implications: That in the modern age businesses have new ways to advertise and stay alive, even if physical locations are closed.
Overall Effect: Important for further showcasing the adaptability of advertising in the Internet era.
Impact (0-5): 4
Plausibility (0-5): 3
Novelty (0-5): 2
Timeliness (0-5): 3
Date: 4/20/2020
Source 5
Brief Source: Campaign
Date: 4/18/2020
STEEP Categories: Economic, Social
URL: https://www.campaignlive.com/article/p-g-promises-not-pull-back-marketing-coronavirus-boosts-sales/1680754
Economy
Keywords: Sales, Boost
Brief Description: This article shows that some brands are thriving during the COVID situation.
Future Implications: By being adaptive and hardworking, some brands can still capitalize on difficult times.
Overall Effect: Shows that versitility is key for branding and advertising.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 4/20/2020
Brief Source: Ad Age
Date: 4/20/2020
STEEP Categories: Social
URL: https://adage.com/article/digital/youtube-takes-criticism-after-shaking-measurement-program/2250811
Modern Trend
Keywords: Youtube, Statistics
Brief Description: This article discusses decisions made by Youtube that directly impacts advertising and partners who are using their platform.
Future Implications: The shape of measuring and utilizing ads on video platforms may change in favor of the hosting site.
Overall Effect: Important for small creators looking to use ads for money and for advertisers seeking larger video platforms.
Impact (0-5): 2
Plausibility (0-5): 3
Novelty (0-5): 4
Timeliness (0-5): 5
Date: 4/20/2020
Source 2
Brief Source: Ad Week
Date: 4/17/2020
STEEP Categories: Social, Political
URL: https://www.adweek.com/brand-marketing/millennials-gen-z-want-distraction-action-from-brands-coronavirus/
Current Trend
Keywords: Brands, Action
Brief Description: This article shows that gen-z favors brands that distract them or step up to the plate during a crisis.
Future Implications: Shows how brands might target gen-z in the future, especially during other crisis scenarios.
Overall Effect: Is important for understanding how to market to a younger and up-and-coming generation.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 1
Timeliness (0-5): 3
Date: 4/20/2020
Source 3
Brief Source: Journal of Business Research
Date: 4/13/2020
STEEP Categories: Social, Economic
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296320302198
Trends
Keywords: Authenticity, Employees
Brief Description: This article researches the link between front-line employees and advertising and consumption of a brand's product.
Future Implications: Shows that in the future, having committed employees may become more important to a brand.
Overall Effect: Proves that people will be more willing to commit to a brand if they identify with the employees they interact with.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 1
Date: 4/20/2020
Source 4
Brief Source: New York Times
Date: 4/17/2020
STEEP Categories: Economic, Social
URL: https://www.nytimes.com/2020/04/17/your-money/small-business-survival-strategy-coronavirus.html
Current trends
Keywords: Business, Zoom
Brief Description: This article discusses how businesses are adapting to using internet resources to stay alive during the pandemic.
Future Implications: That in the modern age businesses have new ways to advertise and stay alive, even if physical locations are closed.
Overall Effect: Important for further showcasing the adaptability of advertising in the Internet era.
Impact (0-5): 4
Plausibility (0-5): 3
Novelty (0-5): 2
Timeliness (0-5): 3
Date: 4/20/2020
Source 5
Brief Source: Campaign
Date: 4/18/2020
STEEP Categories: Economic, Social
URL: https://www.campaignlive.com/article/p-g-promises-not-pull-back-marketing-coronavirus-boosts-sales/1680754
Economy
Keywords: Sales, Boost
Brief Description: This article shows that some brands are thriving during the COVID situation.
Future Implications: By being adaptive and hardworking, some brands can still capitalize on difficult times.
Overall Effect: Shows that versitility is key for branding and advertising.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 4/20/2020
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