History and Future Blog 3
Source 1
Brief Source: Ad Age
Date: 3/6/2020
STEEP Categories: Social, Political
URL: https://adage.com/article/cmo-strategy/brands-international-womens-day-celebrate-100th-anniversary-women-receiving-right-vote/2242926?CSAuthResp=1%3A%3A5284760%3A0%3A24%3Asuccess%3A16375FCEA46599422E00A4ACB362C8C4
Trend
Keywords: Brands, Women's Day, National
Brief Description: This source focuses on brands using national Woman's Day to put forward opinions on gender and national social issues. The article speaks about varying brands coming forward to make statements on female empowerment.
Future Implications: Shows that in the future, freedom movements etc. could be very important to branding and gaining advertising partners.
Overall Effect: Shows that advertising is about a lot more than just promoting a product, and that a vast network of politics also affects advertising.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 3/8/2020
Source 2
Brief Source: Ad Week
Date: 3/5/2020
STEEP Categories: Social, Political, Economic
URL: https://www.adweek.com/agencies/how-the-coronavirus-is-disrupting-the-global-advertising-industry/
Black Sheep Event
Keywords: Coronavirus, Advertising, Business
Brief Description: This article collectively sums up the current effects the Coronavirus on the advertising world, and how something from left field can affect advertising and marketing.
Future Implications: Presents potential future trends in the face of illness such as the Coronavirus or some other potentially devastating event.
Overall Effect: With the shut down of massive events such as SXSW, the impact of Coronavirus on advertising has already proven itself it be massive.
Impact (0-5): 5
Plausibility (0-5): 2
Novelty (0-5): 2
Timeliness (0-5): 5
Date: 3/8/2020
Source 3
Brief Source: Journal of Business Research
Date: 3/2/2020
STEEP Categories: Social, Political
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296320300217
Social Trend
Keywords: Celebrity, CEO, Social Responsibility
Brief Description: This article is focused on the impact of the celebrity status of CEOs in relation to the culture of Corporate Social Responsibility (brands engaging in non profit work or philanthropic enterprises).
Future Implications: With the uprising of social media, the concept of celebrity CEOs such as Elon Musk is becoming more possible and widespread. This status impacts the ventures of said CEOs in brand and ad spending.
Overall Effect: Shows how social status affects what the public believes certain brands should endorse and focus on.
Impact (0-5): 2
Plausibility (0-5): 3
Novelty (0-5): 5
Timeliness (0-5): 2
Date: 3/8/2020
Source 4
Brief Source: New York Times
Date: 3/8/2020
STEEP Categories: Social, Tech
URL: https://www.nytimes.com/2020/03/08/technology/coronavirus-misinformation-social-media.html
Trends
Keywords: Misinformation, Social Media
Brief Description: This article tells of the role of social media websites in the spread of misinformation in the realm of advertising.
Future Implications: The future of social media and advertising could boil over into a critical mass of distrust, or eventually even out and reach a point where people are more understanding of the chances of misinformation being spread on social media.
Overall Effect: Shows how in the realm of business and advertising online it can become easier and easier for people to distrust advertisers and brands.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 5
Date: 3/8/2020
Source 5
Brief Source: Campaign
Date: 3/6/2020
STEEP Categories: Social, Political
URL: https://www.campaignlive.com/article/brands-need-shine-light-womens-issues-beyond-international-womens-day/1676243
Current Event
Keywords: Women, Sales
Brief Description: This article speaks to the opinion that brands should not just use women's day as an excuse to drive sales up by endorsing female power.
Future Implications: Shows that the public is becoming smarter, and can identify when brands are using recent trends and popular opinions to further drive sales.
Overall Effect: Could be indicative that public awareness of brand intentions is growing and could reach a point where brands will need to be more transparent about who they are advertising to.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 3/8/2020
Brief Source: Ad Age
Date: 3/6/2020
STEEP Categories: Social, Political
URL: https://adage.com/article/cmo-strategy/brands-international-womens-day-celebrate-100th-anniversary-women-receiving-right-vote/2242926?CSAuthResp=1%3A%3A5284760%3A0%3A24%3Asuccess%3A16375FCEA46599422E00A4ACB362C8C4
Trend
Keywords: Brands, Women's Day, National
Brief Description: This source focuses on brands using national Woman's Day to put forward opinions on gender and national social issues. The article speaks about varying brands coming forward to make statements on female empowerment.
Future Implications: Shows that in the future, freedom movements etc. could be very important to branding and gaining advertising partners.
Overall Effect: Shows that advertising is about a lot more than just promoting a product, and that a vast network of politics also affects advertising.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 3/8/2020
Source 2
Brief Source: Ad Week
Date: 3/5/2020
STEEP Categories: Social, Political, Economic
URL: https://www.adweek.com/agencies/how-the-coronavirus-is-disrupting-the-global-advertising-industry/
Black Sheep Event
Keywords: Coronavirus, Advertising, Business
Brief Description: This article collectively sums up the current effects the Coronavirus on the advertising world, and how something from left field can affect advertising and marketing.
Future Implications: Presents potential future trends in the face of illness such as the Coronavirus or some other potentially devastating event.
Overall Effect: With the shut down of massive events such as SXSW, the impact of Coronavirus on advertising has already proven itself it be massive.
Impact (0-5): 5
Plausibility (0-5): 2
Novelty (0-5): 2
Timeliness (0-5): 5
Date: 3/8/2020
Source 3
Brief Source: Journal of Business Research
Date: 3/2/2020
STEEP Categories: Social, Political
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296320300217
Social Trend
Keywords: Celebrity, CEO, Social Responsibility
Brief Description: This article is focused on the impact of the celebrity status of CEOs in relation to the culture of Corporate Social Responsibility (brands engaging in non profit work or philanthropic enterprises).
Future Implications: With the uprising of social media, the concept of celebrity CEOs such as Elon Musk is becoming more possible and widespread. This status impacts the ventures of said CEOs in brand and ad spending.
Overall Effect: Shows how social status affects what the public believes certain brands should endorse and focus on.
Impact (0-5): 2
Plausibility (0-5): 3
Novelty (0-5): 5
Timeliness (0-5): 2
Date: 3/8/2020
Source 4
Brief Source: New York Times
Date: 3/8/2020
STEEP Categories: Social, Tech
URL: https://www.nytimes.com/2020/03/08/technology/coronavirus-misinformation-social-media.html
Trends
Keywords: Misinformation, Social Media
Brief Description: This article tells of the role of social media websites in the spread of misinformation in the realm of advertising.
Future Implications: The future of social media and advertising could boil over into a critical mass of distrust, or eventually even out and reach a point where people are more understanding of the chances of misinformation being spread on social media.
Overall Effect: Shows how in the realm of business and advertising online it can become easier and easier for people to distrust advertisers and brands.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 5
Date: 3/8/2020
Source 5
Brief Source: Campaign
Date: 3/6/2020
STEEP Categories: Social, Political
URL: https://www.campaignlive.com/article/brands-need-shine-light-womens-issues-beyond-international-womens-day/1676243
Current Event
Keywords: Women, Sales
Brief Description: This article speaks to the opinion that brands should not just use women's day as an excuse to drive sales up by endorsing female power.
Future Implications: Shows that the public is becoming smarter, and can identify when brands are using recent trends and popular opinions to further drive sales.
Overall Effect: Could be indicative that public awareness of brand intentions is growing and could reach a point where brands will need to be more transparent about who they are advertising to.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 3/8/2020
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