History and Future Blog 8
Source 1
Brief Source: Ad Age
Date: 4/24/2020
STEEP Categories: Social, Political
URL: https://adage.com/article/cmo-strategy/old-spice-takes-serious-turn-highlighting-impact-covid-19-black-communities/2252196
Current Events
Keywords: Serious, Change
Brief Description: This article highlights a brand that usually reaches audiences with humor and shows how they can be series in light of events.
Future Implications: Shows that brands can advocate for minority groups as well as they are impacted by issues.
Overall Effect: Poses questions about brands as to whether they exploit tragedy or actually care.
Impact (0-5): 4
Plausibility (0-5): 5
Novelty (0-5): 1
Timeliness (0-5): 3
Date: 4/27/2020
Source 2
Brief Source: Ad Week
Date: 4/24/2020
STEEP Categories: Social, Economic
URL: https://www.adweek.com/retail/updated-retail-outlook-10-new-predictions-for-2020/
Future Trends
Keywords: Future, Predictions
Brief Description: This article compiles new predictions about the future of commerce and advertising in 2020 given recent changes.
Future Implications: Shows how issues can have resounding impacts on businesses and advertising.
Overall Effect: Stores will likely continue to care about and implement contact-free options that will become important for advertising into the future and beyond.
Impact (0-5): 4
Plausibility (0-5): 3
Novelty (0-5): 2
Timeliness (0-5): 3
Date: 4/27/2020
Source 3
Brief Source: Journal of Business Research
Date: 4/25/2020
STEEP Categories: Social, Political
URL: https://www.sciencedirect.com/science/article/abs/pii/S014829632030223X
Politics
Keywords: Conservatives, Corporate Responsibility
Brief Description: This interesting article examines how those who identify as conservative tend to care less about corporations behaving irresponsibly and immorally.
Future Implications: Shows how important politics may be when planning an ad campaign.
Overall Effect: Shows how important politics can actually be in a corporate setting as well as in advertising.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 4/27/2020
Source 4
Brief Source: New York Times
Date: 4/25/2020
STEEP Categories: Social, Technology
URL: https://www.nytimes.com/2020/04/24/technology/zoom-rivals-virus-facebook-google.html
Tech
Keywords: Zoom, Internet
Brief Description: This article highlights the clatter for dominance in the digital meeting world, and how more traffic could end up on a leading platform.
Future Implications: Even beyond the pandemic, online meetings will become more prevalent and advertising may become important on these platforms.
Overall Effect: Shows how quickly brands will scramble to be the go-to source in certain tech fields.
Impact (0-5): 3
Plausibility (0-5): 2
Novelty (0-5): 4
Timeliness (0-5): 4
Date: 4/27/2020
Source 5
Brief Source: Campaign
Date: 4/27/2020
STEEP Categories: Social, Technology
URL: https://www.campaignlive.com/article/streaming-communities-meaningful-media-drivers-during-pandemic/1681410
Tech
Keywords: Streaming, media
Brief Description: This article reinforces what was posed in the article except in the media and entertainment landscape; that streaming may be the next big spot for ads and branding.
Future Implications: New tech landscapes are emerging beyond the and because of the pandemic that will reshape digital advertising.
Overall Effect: Advertising will continue to change and adapt to new tech landscapes.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness (0-5): 5
Date: 4/27/2020
Brief Source: Ad Age
Date: 4/24/2020
STEEP Categories: Social, Political
URL: https://adage.com/article/cmo-strategy/old-spice-takes-serious-turn-highlighting-impact-covid-19-black-communities/2252196
Current Events
Keywords: Serious, Change
Brief Description: This article highlights a brand that usually reaches audiences with humor and shows how they can be series in light of events.
Future Implications: Shows that brands can advocate for minority groups as well as they are impacted by issues.
Overall Effect: Poses questions about brands as to whether they exploit tragedy or actually care.
Impact (0-5): 4
Plausibility (0-5): 5
Novelty (0-5): 1
Timeliness (0-5): 3
Date: 4/27/2020
Source 2
Brief Source: Ad Week
Date: 4/24/2020
STEEP Categories: Social, Economic
URL: https://www.adweek.com/retail/updated-retail-outlook-10-new-predictions-for-2020/
Future Trends
Keywords: Future, Predictions
Brief Description: This article compiles new predictions about the future of commerce and advertising in 2020 given recent changes.
Future Implications: Shows how issues can have resounding impacts on businesses and advertising.
Overall Effect: Stores will likely continue to care about and implement contact-free options that will become important for advertising into the future and beyond.
Impact (0-5): 4
Plausibility (0-5): 3
Novelty (0-5): 2
Timeliness (0-5): 3
Date: 4/27/2020
Source 3
Brief Source: Journal of Business Research
Date: 4/25/2020
STEEP Categories: Social, Political
URL: https://www.sciencedirect.com/science/article/abs/pii/S014829632030223X
Politics
Keywords: Conservatives, Corporate Responsibility
Brief Description: This interesting article examines how those who identify as conservative tend to care less about corporations behaving irresponsibly and immorally.
Future Implications: Shows how important politics may be when planning an ad campaign.
Overall Effect: Shows how important politics can actually be in a corporate setting as well as in advertising.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 3
Timeliness (0-5): 4
Date: 4/27/2020
Source 4
Brief Source: New York Times
Date: 4/25/2020
STEEP Categories: Social, Technology
URL: https://www.nytimes.com/2020/04/24/technology/zoom-rivals-virus-facebook-google.html
Tech
Keywords: Zoom, Internet
Brief Description: This article highlights the clatter for dominance in the digital meeting world, and how more traffic could end up on a leading platform.
Future Implications: Even beyond the pandemic, online meetings will become more prevalent and advertising may become important on these platforms.
Overall Effect: Shows how quickly brands will scramble to be the go-to source in certain tech fields.
Impact (0-5): 3
Plausibility (0-5): 2
Novelty (0-5): 4
Timeliness (0-5): 4
Date: 4/27/2020
Source 5
Brief Source: Campaign
Date: 4/27/2020
STEEP Categories: Social, Technology
URL: https://www.campaignlive.com/article/streaming-communities-meaningful-media-drivers-during-pandemic/1681410
Tech
Keywords: Streaming, media
Brief Description: This article reinforces what was posed in the article except in the media and entertainment landscape; that streaming may be the next big spot for ads and branding.
Future Implications: New tech landscapes are emerging beyond the and because of the pandemic that will reshape digital advertising.
Overall Effect: Advertising will continue to change and adapt to new tech landscapes.
Impact (0-5): 4
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness (0-5): 5
Date: 4/27/2020
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