History and Future Blog 1
Source 1
Brief Source: Ad Age
Date: 2/21/2020
STEEP Categories: Social, Technological
URL: https://adage.com/article/digital/facebook-blocks-valuable-ad-data-privacy-update-its-marketing-partner-program/2238451
Possible New Trend
Keywords: Advertising, Change, Facebook, Sensitive Info
Brief Description: Facebook has, in accordance with a new privacy policy update, stripped power from ad campaigns to target personal devices directly.
Future Implications: This could potentially set a new trend in the realm of privacy and advertising, as a major company like Facebook suspending companies power to more directly target mobile devices will likely cause other major ad platforms to consider following suit.
Overall Effect:Could be the beginning a new trend deeper towards the privacy of those being advertised too, as opposed to the companies selling ads.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 1
Timeliness (0-5): 5
Date: 2/22/2020
Source 2
Brief Source: Ad Week
Date: 2/22/2020
STEEP Categories: Social, Political
URL: https://www.adweek.com/tv-video/a-nonprofit-had-to-take-down-its-version-of-friends-showing-chandler-getting-hiv/
Actual Event, Potential Trend
Keywords: Ad Campaign, Removed, Copyright, Backlash
Brief Description: A hospital faces criticism for an ad campaign focused on HIV awareness in which popular TV series "Friends" and "The Office" are dubbed over to include plot lines about characters with HIV. The campaign was copyright stricken, and removed following backlash.
Future Implications: Shows that toleration for advertising campaigns that are deemed offensive, etc. is thinning in a modern era. Ads can be taken down, or dealt with via copyright infringement if an original ip is appropriated.
Overall Effect: Shows lower tolerance for ad campaigns that may be strange or uncanny, even if these ads seek to promote something positive.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 5
Timeliness (0-5): 5
Date: 2/22/2020
Source 3
Brief Source: Journal of Business Research
Date: 2/20/2020
STEEP Categories: Social, Political, Economic
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296319308021
Confirmation of Trends
Keywords: Branding, Sponsoring, Consumer
Brief Description: The authors investigate theoretical models concerning consumer opinion on brand sponsoring in sports settings. The research finds that consumers often do not have extreme opinions on sports teams accepting facility naming rights, as they often do separate the team from the brand.
Future Implications: Could show that consumers can believe that branding and ad marketing is less influential in certain contexts. Can branding teams convince the public to become more comfortable with endorsements in other contexts?
Overall Effect: Demonstrates a complacency within consumers on the subject of advertising in sports.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness (0-5): 3
Date: 2/22/2020
Source 4
Brief Source: New York Times
Date: 2/19/2020
STEEP Categories: Social, Political, Economic
URL: https://www.nytimes.com/2020/02/19/style/the-brand-that-wont-stop-trying-to-be-cool.html
Trend/Event
Keywords: Appeal, Trends, Stars
Brief Description: This article notes advertising techniques within the fashion industry revolving around the use of modern, younger celebrities within their ad campaigns to appeal to youth audiences. Important aspects of this that modernize the techniques involve heavy social media advertising.
Future Implications: Could see the usage of celebrities and social media become far more important, if not the only source for advertising in the future.
Overall Effect: Shows brands efforts to continuously connect with youth audiences, a need to keep up with modern trends.
Impact (0-5): 3
Plausibility (0-5): 5
Novelty (0-5): 2
Timeliness (0-5): 2
Date: 2/23/2020
Source 5
Brief Source: Campaign
Date: 2/21/2020
STEEP Categories: Social, Economic
URL: https://www.campaignlive.co.uk/article/i-made-this-learning-collaborate-via-medium-comic-books/1672819
Trends
Keywords:Brand, Marketing, Content, Independent
Brief Description: This article details trends faced by small, independent content creators and how they approach and view the landscape of advertising. It also discusses usage of alternative mediums for advertising such as comic books.
Future Implications: Demonstrates trends regarding modern small time creators trying to push brands and advertise ideas. Implies how difficult and vast the landscape for modern branding and marketing truly is.
Overall Effect: A good, alternative source that gives insight into how smaller businesses or creators approach getting their content out into the world.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 5
Timeliness (0-5): 2
Date: 2/23/2020
Brief Source: Ad Age
Date: 2/21/2020
STEEP Categories: Social, Technological
URL: https://adage.com/article/digital/facebook-blocks-valuable-ad-data-privacy-update-its-marketing-partner-program/2238451
Possible New Trend
Keywords: Advertising, Change, Facebook, Sensitive Info
Brief Description: Facebook has, in accordance with a new privacy policy update, stripped power from ad campaigns to target personal devices directly.
Future Implications: This could potentially set a new trend in the realm of privacy and advertising, as a major company like Facebook suspending companies power to more directly target mobile devices will likely cause other major ad platforms to consider following suit.
Overall Effect:Could be the beginning a new trend deeper towards the privacy of those being advertised too, as opposed to the companies selling ads.
Impact (0-5): 3
Plausibility (0-5): 3
Novelty (0-5): 1
Timeliness (0-5): 5
Date: 2/22/2020
Source 2
Brief Source: Ad Week
Date: 2/22/2020
STEEP Categories: Social, Political
URL: https://www.adweek.com/tv-video/a-nonprofit-had-to-take-down-its-version-of-friends-showing-chandler-getting-hiv/
Actual Event, Potential Trend
Keywords: Ad Campaign, Removed, Copyright, Backlash
Brief Description: A hospital faces criticism for an ad campaign focused on HIV awareness in which popular TV series "Friends" and "The Office" are dubbed over to include plot lines about characters with HIV. The campaign was copyright stricken, and removed following backlash.
Future Implications: Shows that toleration for advertising campaigns that are deemed offensive, etc. is thinning in a modern era. Ads can be taken down, or dealt with via copyright infringement if an original ip is appropriated.
Overall Effect: Shows lower tolerance for ad campaigns that may be strange or uncanny, even if these ads seek to promote something positive.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 5
Timeliness (0-5): 5
Date: 2/22/2020
Source 3
Brief Source: Journal of Business Research
Date: 2/20/2020
STEEP Categories: Social, Political, Economic
URL: https://www.sciencedirect.com/science/article/abs/pii/S0148296319308021
Confirmation of Trends
Keywords: Branding, Sponsoring, Consumer
Brief Description: The authors investigate theoretical models concerning consumer opinion on brand sponsoring in sports settings. The research finds that consumers often do not have extreme opinions on sports teams accepting facility naming rights, as they often do separate the team from the brand.
Future Implications: Could show that consumers can believe that branding and ad marketing is less influential in certain contexts. Can branding teams convince the public to become more comfortable with endorsements in other contexts?
Overall Effect: Demonstrates a complacency within consumers on the subject of advertising in sports.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 2
Timeliness (0-5): 3
Date: 2/22/2020
Source 4
Brief Source: New York Times
Date: 2/19/2020
STEEP Categories: Social, Political, Economic
URL: https://www.nytimes.com/2020/02/19/style/the-brand-that-wont-stop-trying-to-be-cool.html
Trend/Event
Keywords: Appeal, Trends, Stars
Brief Description: This article notes advertising techniques within the fashion industry revolving around the use of modern, younger celebrities within their ad campaigns to appeal to youth audiences. Important aspects of this that modernize the techniques involve heavy social media advertising.
Future Implications: Could see the usage of celebrities and social media become far more important, if not the only source for advertising in the future.
Overall Effect: Shows brands efforts to continuously connect with youth audiences, a need to keep up with modern trends.
Impact (0-5): 3
Plausibility (0-5): 5
Novelty (0-5): 2
Timeliness (0-5): 2
Date: 2/23/2020
Source 5
Brief Source: Campaign
Date: 2/21/2020
STEEP Categories: Social, Economic
URL: https://www.campaignlive.co.uk/article/i-made-this-learning-collaborate-via-medium-comic-books/1672819
Trends
Keywords:Brand, Marketing, Content, Independent
Brief Description: This article details trends faced by small, independent content creators and how they approach and view the landscape of advertising. It also discusses usage of alternative mediums for advertising such as comic books.
Future Implications: Demonstrates trends regarding modern small time creators trying to push brands and advertise ideas. Implies how difficult and vast the landscape for modern branding and marketing truly is.
Overall Effect: A good, alternative source that gives insight into how smaller businesses or creators approach getting their content out into the world.
Impact (0-5): 3
Plausibility (0-5): 4
Novelty (0-5): 5
Timeliness (0-5): 2
Date: 2/23/2020
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